We swapped accounts on the condition that no message could be sent without the explicit approval of its real owner - this was a quest to understand the inner workings of the platform, not dupe people. We embarked on our great switcheroo in an attempt to get to the bottom of what makes Tinder tick, customizing each other’s profiles to what we thought people of our gender wanted, releasing those accounts into the wild, and then comparing the results to our past luck. And while Jessica didn’t really need the help, I took over her account as well. I handed over my account to my colleague, Jessica Misener, on a hunch (correct) that I wasn’t doing things right on Tinder. And I was using Tinder’s on-staff sociologist’s input to refine my approach. My Tinder messages were being composed by a woman who also set up my profile. I began to understand my matches in a way I hadn’t previously, but not because of anything I'd done. Previously stalled discussions were suddenly revived and I was right-swiped with increasing frequency. I used to be terrible at Tinder - but for a few weeks this summer, I was pretty good.
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